Welcome to Rockfish Design Studio

A vibrant design studio based in sunny San Diego working with passionate entrepreneurs ready to launch bold branding that aligns with their mission, values, and one-of-a-kind brand personality.

vibrant colorful rockfish design studio office wall mural
graphic designer Lisa Devenny who specializes in branding, logo design and web design for small businesses

meet your designer

meet your designer •

Hi, I’m Lisa

Your right-hand woman. Here to guide you through a seamless and exciting branding and web design experience so you can launch the brand you have been dreaming about with gorgeous visuals, perfectly tailored to your business.

The best part?
I’m just as excited as you are!

graphic designer Lisa Devenny who specializes in branding, logo design and web design for small businesses
graphic designer Lisa Devenny who specializes in branding, logo design and web design for small businesses

How we can work together

Branding & Logo Design

Squarespace Web Design

Marketing Materials

let’s get to know each other

In case you are curious

  • I didn’t just stumble into this business. This is my dream career. Prior to starting Rockfish Design Studio, I worked as a graphic designer in the corporate marketing industry for five years. Combining that experience with five additional years of running my own design studio, I have developed the necessary skills, knowledge and expertise to bring the best branding and web design experience to my clients.

  • I enjoy working 1:1 with my clients and really getting to know them. Understanding not only the basics of what your business sells/does, but also getting to know you and WHY you started your business can add so much value and insight to your branding.

  • My style tends to be bold and vibrant with some aspect of hidden meaning, especially within logo designs. Creating visuals that are not only memorable, but also functional for each individual client is the key to successful branding and web design.

  • My ideal client is someone who I could sit and chat with over coffee. They are GOOD people who believe in quality over quantity and people over things. They might be a female entrepreneur, small business owner or someone who has a side hustle they’re super passionate about. Bonus points if they are fellow military wives and/or cat people.

fun facts about studio assistant Fogo the cat
  • I’m obsessed with my cat, Fogo.

  • Biggest fear? Dark water.

  • Two words. Popcorn Addict.

  • Proud military wife.

  • Swiftie level 7.5/10

  • Favorite place? Santorini, Greece.

  • I am 6’2”. No I didn’t play basketball.

  • Color over neutrals. Always.

  • Biggest pet peeve? Being rushed.

  • “Midwest Nice” is in my DNA.

The story behind the name Rockfish

A BIG MOVE
In May of 2020, we moved into our new house on Rockfish Street.

DREAM OFFICE
After working for my corporate design job remotely out of my bedroom for 3 years, I FINALLY had the home office of my dreams.

PANDEMIC
Things were looking up… until… later that SAME week, I was laid off because of the pandemic.

RESET
Unsure of what my next steps would be, I started pouring my time and energy into what I love and what I am good at – graphic design and making connections.

LAUNCH
I launched Rockfish Design Studio, started freelancing full-time and business hasn’t slowed down since.

GROW
Although it has been years in the making, my business has taken root and flourished on Rockfish Street.

So, no, nothing to do with the big red fish. Just a memorable name in honor of a memorable place in my life and career. Born out of adversity, nourished by perseverance and a passion for design.

ready for your next adventure?

ready for your next adventure? •

explore my travel blog

Traveling has always been an important part of my life. I love experiencing new places and being inspired by them creatively – the vibrant colors of Santorini, the lush landscape of Phuket, the quaint fishing towns in Alaska.

I started a travel blog to be able to easily share info and photos with anyone who asks for recommendations for destinations that I have traveled to.

Writing is something I genuinely love to do and has always been a creative outlet for me. And sharing helpful info with others has always been my love language. So it’s a win-win situation!

rockfish in the press

Look Ma, I made it!

CanvasRebel

Creative Spotlight -
Lisa from Rockfish
Design Studio

Collective

Member Spotlight -
Lisa Devenny’s Business Story

allow me to toot my own horn

allow me to toot my own horn •

  • Kind words from clients

    “Lisa was very intuitive and detail oriented with her approach to our branding project. The project process was organized and straightforward. We loved seeing the whole process come full circle from our initial discussion to the final brand identity. We feel very confident with our new branding and would highly recommend working with Rockfish Design Studio.”

    – Alexia McHugh, Montrose Oral Surgery

  • Kind words from clients

    “As a woman starting a small business, it was important to me to work with another female entrepreneur for my branding. During our first consultation, she was supportive, enthusiastic about my plans, inquisitive, and easy to talk to. When Lisa sent over her initial ideas, I was floored. She had perfectly captured the essence of my business! I am so excited to have a logo that I love and branding materials that are perfectly packaged for working with vendors.”

    - Kristin Pulatie, Atalaya Outfitters

  • Kind words from clients

    “Lisa was a pleasure to work with. She is professional, efficient, and highly conceptual. She was able to grasp our vision and translate it into the expertly executed design of our logo and branding. She communicates professionally about what is being accomplished throughout the project and respectfully keeps to the project timeline.”

    - Nicole Klinicke, Inclusive Skincare

  • Kind words from clients

    “For anything brand or design related, work with Lisa. She not only has an eye for capturing the essence of a brand, but is also able to articulate it and bring it to life. Best of all, the process is simple so you can continue focusing on other tasks at hand.”

    - David Chung, Curio Books

  • Kind words from clients

    “We had some ideas for our branding, but relied heavily on Lisa for her design experience and to bring our vision to life. She definitely delivered. Lisa took time to listen and understand all aspects of our business and incorporated our plans into elements of the logo. She was very responsive to feedback and provided her valuable insight/recommendations when needed.”

    - Anne Azmani, Anne’s Acres Greenhouse

  • Kind words from clients

    “Personal branding is tricky to navigate but Lisa made it painless. Seeing my personality reflected back through the moodboard and logo options was fun and enlightening. The Fast Track process was productive and empowering—exactly what I needed it to be.”

    - Leslie Donnenwirth