HILLTOP HELP
ABOUT THE BUSINESS:
Hilltop Help offers SEO consulting and web design to female entrepreneurs in the health and wellness industry. The face behind Hilltop Help, Maggie, aims to help these small business owners boost website traffic through her 1:1 services, SEO courses, and easy-to-follow educational content.
Maggie genuinely cares about her clients’ success and wants them to not only feel like they are in good hands while working with her, but also feel empowered to implement the tactics learned from her on their own in the future.
ABOUT THE BRANDING:
The Hilltop Help website and branding are bold, yet approachable. The main brand font is grounded and empowering but has a softness to it with its rounded edges. The arched secondary logo and the wave of the submark symbolize a hill without being too direct or cheesy.
The connected HH submark represents stairs, a ladder or grabbing someone's hand to help them to the top. It symbolizes the trust and encouragement felt by Hilltop Help’s clients as they work with Maggie.
The monstera leaf brings in a soft playful shape to the branding. The monstera leaf symbolizes abundance and growth, which reflects Hilltop Help’s goal to empower small business owners to create lasting businesses.
The website design utilizes clean lines and bold imagery to create structure and hierarchy. Subtle movement throughout the pages – scrolling text banners and GIFs – leads the viewers eye and creates intrigue.
VIEW THE WEBSITE DESIGN LIVE:
BRAND PERSONALITYempowering
playful
authentic
trustworthy
“Lisa is a great listener and was able to take my lack of vision and turn it into beautiful, cohesive branding and web design that matches my brand personality and the vibe I want to give off to potential clients. Now that my branding and website are finalized, I can't wait to share them with the world. I know my audience will take me more seriously and that the return on investment will be well worth it!”
– Maggie Schneider - Owner, Hilltop Help