GOLDEN CIRCLE

ABOUT THE BUSINESS:

Golden Circle is a premium permanent jewelry business offering a wide selection of fine jewelry as well as curated goods. They have a storefront in Sacramento, California and can also be found at various festivals and markets around the country. Golden Circle’s founder, Jill, aims to provide an elevated experience to all her customers by offering the best service, quality products and a welcoming atmosphere.

ABOUT THE BRANDING:

The Golden Circle branding is sophisticated, feminine and approachable. The intriguing symbol balances a repetitive, geometric tile look with a delicate, soft flower look. The shapes that make up the symbol could also be interpreted as refined jewels used throughout Golden Circle’s jewelry. The symbol evokes a feeling of community with its seven pieces each being an integral part of the whole shape.

The arched oval shape used within the badge logo adds to the overall cohesive, welcoming feel of the logo suite. The main serif font is delicate, elevated and balanced. The serif font is balanced by a modern, simple sans serif font for an overall professional and established feel to the logo suite.

BRAND PERSONALITY

welcoming
sophisticated
elevated
feminine

“Lisa is so approachable and easy to work with. The Fast Track Branding process and timeline were perfect for me as a busy business owner. Lisa’s professional guidance throughout the process helped take my business to the next level with elevated branding that is aligned with my business goals and target market. I am excited to implement my branding throughout my new storefront and marketing materials.”

– Jill Tindle - Owner, Golden Circle

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