WEST & WELL

ABOUT THE BUSINESS:

West & Well is an integrative physical therapy clinic located within a competitive cheerleading gym in Denver. Owner, Karri West, aims to provide holistic care to dancers, cheerleaders and gymnasts of all ages within a clinical space that is welcoming, fun and energetic.

As a past cheerleader herself, she understands the need for these athletes to focus on their wellness. She hopes to provide insightful, curated guidance about wellness and recovery tactics to ensure the athletes are always ready for peak performance – physically and mentally.

ABOUT THE BRANDING:

The West & Well logo suite is full of energy and spirit with the use of a vibrant color palette and an abstract pom pom symbol throughout the branding. The lowercase, rounded, modern font is welcoming and casual. The outlined style of the words brings dynamic depth to the words and the slanted e’s add personality and movement.

The ampersand used resembles a broken infinity symbol – which can be interpreted as healing from an injury and not staying in the loop of pain forever. The ampersand is highlighted throughout the branding to draw attention to the community and “we’re in this together” approach that is at the forefront of West & Well’s business values.

VIEW THE WEBSITE DESIGN LIVE:

BRAND PERSONALITY

spirited
holistic
caring
welcoming

“Working with Lisa for branding and web design is a no brainer. Her personality matches her design style – bold, bright, fun. She kept me engaged as the client throughout the project and the whole process was very efficient and streamlined. Lisa puts so much intentional thought into every aspect of the designs. With my new branding and website, I am super excited to launch my business and feel like I am set up for success.”

– Dr. Karri West - Owner, West & Well

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