Nikki Balderson

Branding

Nov 2

ABOUT THE BUSINESS:

Nikki Balderson is an Integrative Health Practitioner who offers personalized root cause and longevity wellness coaching to active women over 40 to achieve vibrant health, boundless energy, and a life overflowing with high performance and adventure. She aims to have a supportive and empowering approach to coaching, understanding and accounting for the many health challenges that women over 40 endure on a regular basis. To do this, Nikki focuses on a bio-individualized, science based, holistic approach to health for each of her clients.

ABOUT THE BRANDING:

The Nikki Balderson brand suite is energetic and balanced. The line-work of the symbol is all centered around the main circle which could be interpreted as the main goal or best self, with the lines and patterns surrounding it representing the movement towards peak performance and life balance. This journey begins with the many line segments of the outer layer which represent all the facets that make up who we are – mom, athlete, business owner, friend – and ends with the rays leading to the main circle. This symbolizes Nikki taking the holistic approach with her clients of starting with the big picture and breaking it down to find the smallest root cause of things and create a path to that main goal or best self. This journey becomes more peaceful and direct as the client starts getting closer to the goal and starts feeling empowered by knowing their correct path. The serif font used is strong and professional, yet also grounded and approachable.

VIEW THE WEBSITE DESIGN LIVE:

nikkibaldersonwellness.com