LESLIE DONNENWIRTH
ABOUT THE BUSINESS:
Leslie Donnenwirth is a freelance copywriter with over a decade of experience amplifying the ideas, campaigns and strategies of ad agencies, design studios and other creative freelancers through thoughtful copywriting.
She draws clients in with her genuine, honest demeanor and her knack for seeing the whole picture when it comes to conceptual thinking and writing – from the big points to the minute details.
ABOUT THE BRANDING:
Leslie’s logo suite is all about words acting as art. The logos are bold, edgy and full of character – much like her writing style. Her style of writing is also mirrored in the puzzle-like arrangement of the letters and how each has it’s perfect placement – big picture, down to the minute details.
The shadow effect is a nod at how Leslie always makes sure to dig deep and get to know her clients’ mission and personality in-depth – instead of just surface-level – before tackling their writing projects.
The upside-down “i” is quirky and adds interest and movement throughout the logo. It can also be interpreted as an exclamation point, which is an irony to Leslie despising the overuse of exclamation points in copywriting.
“Leslie” is the dominant word in the logos, keeping a casual and approachable feel. The fonts used are clean-line and modern, balancing out the vibrant color palette and bold style.
The submark is abstract art with its perfectly balanced colors and collaged elements – sure to keep the viewer interested and intrigued.
BRAND PERSONALITYbold
edgy
quirky
genuine
“Personal branding is tricky to navigate but Lisa made it painless. Seeing my personality reflected back through the mood board and logo options was fun and enlightening. The Fast Track process was productive and empowering—exactly what I needed.”
– Leslie Donnenwirth