PLANS FOR PARENTS
ABOUT THE BUSINESS:
Plans for Parents helps all parents (Moms AND Dads) proactively plan and feel empowered, confident, and flexible as they approach the postpartum period and transition to parenthood. P4P provides guides and tools to help parents prioritize their sleep, health, values, and relationships during the pre and postpartum transition, so they can thrive as a team, instead of just survive.
The founder of P4P, Deana, is a mom of three with a background in psychology and education. While prepping for her own babies, she and her husband felt like there was a gap in the available information surrounding proactive planning and working together as a team, instead of all of the tasks falling onto one parent. She decided to dig into research and started sharing it with friends and family asking for advice. Thus, the idea for Plans for Parents was born.
ABOUT THE BRANDING:
The Plans for Parents brand suite is playful, yet professional and intentional. The colorful symbol is more than just a representation of a classic kids toy. The stacking blocks have hidden deeper meaning. Each block represents a facet of the parent’s life – personal identity, career, relationship/marriage, and parenthood. The strategic support and empowering information provided by P4P helps the parent balance those blocks. These shapes have soft, welcoming edges that compliment the approachable feel of the lowercase fonts used.
The fonts are a perfect mix of modern and timeless. The transition from the modern, simple font used in “plans” to the more classic, unique font used in “parents” is much like the evolution that happens when parents enter into parenthood and are just trying to survive day by day, to then finally finding their groove and their own confident style of parenting.
The circle and arch shape used throughout elements also shows that evolution and full circle transition from new parent to seasoned parent. The word “parents” is emphasized in the title to contrast many other brands who center their brand around just mom or baby, not both parents.
VIEW THE WEBSITE DESIGN LIVE:
BRAND PERSONALITYproactive
empowering
strategic
supportive
playful
Lisa's branding process was flawless, from our initial call, to her communication and systems, to the actual designs. Her professionalism shines through with her thoughtful, strategic work. Working with Lisa to establish my branding and website was a major foundational step forward in seeing my business come to life!
– Deana Jagielo - Founder, Plans for Parents