STORYWELL BY BETSY
ABOUT THE BUSINESS:
StoryWell by Betsy is a brand messaging and content strategist for female entrepreneurs who want to integrate more of their whole, heart-centered selves into their businesses. Betsy aims to help more women trust and tap into their own intuition and true desires to build an authentic brand and flourishing business.
ABOUT THE BRANDING:
The StoryWell logo suite pairs a refined, high-end serif font with a playful casual script font. Both fonts lean feminine and are balanced out by the abstract geometric feather pen symbol.
The memorable, modern twist on the traditional feather pen symbol speaks to Betsy’s vast knowledge and passion for soulful brand messaging paired with her quirky and genuine personality.
The anomaly of the bold stripe on the feather is a nod towards Betsy encouraging her clients to stand out and be true to themselves through on-brand copywriting and story telling.
The StoryWell by Betsy brand colors are modern and approachable. The use of two teal shades throughout the branding brings a dynamic depth to the brand.
BRAND PERSONALITYauthentic
passionate
empathetic
soulful
“Lisa was so fun to work with and made the branding process really enjoyable. She listened patiently to my feedback and ideas and reflected them back to me beautifully! I feel like my new branding is a great representation of me and the vibe I want people to get from my brand. More color, personality and options!”
– Betsy Way, Owner, StoryWell by Betsy